Strategy + Story
Clarify where to focus and why your company matters, so the right people have a reason to engage.
THE FOUNDER’S GROWTH PARTNER
I’ve been a founder and CEO six times. Today, I work with founders to sharpen the strategy and story, open doors through strategic outreach, and turn important opportunities into progress.
Strategy + Story · Growth + Outreach · AI-powered speed
Find the opportunity. Make the next move.
SELECTIVE BY DESIGN
The focus is simple: what could make the biggest difference in your business?
I like working closely with a few founders, understanding the business, and helping where my experience can make a real difference.
I’m most useful where strategy, story and growth intersect—and where another experienced founder can help see the whole picture.
Seasoned. Personal. Involved.
THE STARTING POINT
Strategy
Growth
Story
Capital
We look at what you’re building, what’s getting in the way, and where a fresh perspective could help.
We start there.
WHAT WE CAN MAKE HAPPEN
Clarify where to focus and why your company matters, so the right people have a reason to engage.
Identify strategic clients, find a credible path in and give the right people a reason to talk.
Sharpen the fundraising story, identify relevant investors and shape a focused approach to the raise.
Develop and test new paths to revenue through distribution, referrals and focused business development.
Find partners with a shared reason to act, and shape a proposition that creates value for both sides.
Research opportunities, develop messages and test ideas faster, with human judgment guiding the work.
Whatever the focus, the goal is to make something important happen.
WHERE I CAN HELP
Clear direction and focused priorities.
A focused path to sustainable revenue.
A clear, compelling reason to believe.
A focused approach to raising capital.
Structure and workflows that scale useful work.
Trust and connections that help you move forward.
Sometimes it’s one of these. Usually they connect.
How I Help →THE RELATIONSHIP
Most founders already have smart people they can call.
What’s harder to find is another founder who takes the time to understand your business, think it through with you and help move it forward.
That’s the relationship I look for.
HOW I THINK
AI helps me research, shape ideas and test approaches faster—so we can spend more time on decisions and conversations that matter.
But judgment, creativity, relationships, trust and a great story matter more than ever.
What would you do differently if you had to move 10× faster?
People provide context, judgment and feedback. AI scales the work around them.
What could make the biggest difference next?
EXPERIENCE
6×
Founder & CEO
3
Successful Exits
I’ve built companies, raised capital, built teams, developed partnerships, launched products, changed direction, made some good calls—and learned a lot from the bad ones.
Sample Work →WHY FOUNDERY
I’ve had investors, board members, advisors and plenty of smart people around me.
But there were times I wished I had another founder who knew enough about the business to really think with me—and had been through enough to see things I might not.
That’s the idea behind Foundery.
— Eric
About Eric →A strategic client. A new partner. A revenue channel. A raise. What could change what happens next?
Let’s spend 25 minutes discussing the opportunity, what’s getting in the way, and how I could help.