Our Belief
Companies that tell an inspired and differentiated story raise more, scale faster, and outperform others.
“The most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda of an entire generation that is to come.”
-Steve Jobs
Our brand was inspired by my roots.
About Eric Aubertin
Eric is a multidisciplinary entrepreneur and leader with a proven track record of building and scaling businesses. He has served as a CEO and startup founder six times, leading to three successful exits. Now, he focuses on helping founders accelerate growth, maximize fundraising outcomes, and position their companies for long-term success.
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At the core of Eric’s approach is the belief that branding and storytelling are powerful tools for transformation. By crafting compelling narratives, companies can forge deeper connections with employees, investors, and clients—driving both revenue and sustainable growth. Whether through increasing sales or securing investment, Eric helps founders optimize their financial position while refining their brand story and strategy.
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Before his entrepreneurial journey, Eric was drafted by the Montreal Canadiens and proudly represented Canada in Olympic ice hockey. He holds a Bachelor of Commerce from McGill University, one of the world’s top-ranked institutions. Now based between San Francisco and Vancouver, Eric is happily married and the proud father of two children.