Our Belief
Companies that tell an inspired and differentiated story raise more, scale faster, and outperform others.
You're Unique. Stand Out.
“The most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda of an entire generation that is to come.”
-Steve Jobs
About Eric Aubertin
Eric Aubertin
Founder & CEO
Eric is a multidisciplinary individual with a proven track record as a charismatic leader, having served as a CEO and startup founder on six different occasions. Driven by his passion to share these insights with others, Eric has recently dedicated his efforts to helping founders maximize fundraising results and accelerate their growth.
Central to Eric's philosophy is the belief that branding and storytelling fuels transformation and drives sustainable growth by emotionally connecting companies with their stakeholders, including employees, investors, and clients.
Prior to launching his current venture, Foundery, Eric served as the Chief of Strategy and Branding, as well as the Vice-Chairman of LifeGuides, where he played a crucial role in shaping the company's strategy, facilitating fundraising initiatives, and spearheading a successful rebranding effort.
In 2014, Eric founded Yadle, a visionary AI and media search platform based in San Francisco. In 2013, he founded Zippler, a hyper-localized social network, which he sold early on, based on the concept alone, providing investors with a remarkable 20X return on investment.
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In 2012, Eric established a technology accelerator that played a pivotal role in facilitating the growth, sale, and merger of several companies. In 2002, he founded OneBigPlanet, the first Offer Network, and sold to an Equity Group in 2012.
In 2000, he invented the patented concept of online fundraising and built a team of 200 employees around it with eFundraising.com. It was sold to Reader's Digest just eight months after raising $500K to build the platform, a 12X return on investment for investors.
Prior to his entrepreneurial pursuits, Eric was drafted by the Montreal Canadiens of the NHL. He also had the privilege of representing the Canadian Olympic Ice Hockey Team. Eric holds a Bachelor of Commerce Degree from McGill University, ranked among the Top 20 universities globally. Eric divides his time between San Francisco and Vancouver. And, he is happily married and the proud father of two children.
Meet Eric Aubertin in a Video About a Product Launch:
Video of Eric visiting OP360 in Cebu Philippines
Eric is an Advisor to CEO, Tim Boylan
Our Brand was Inspired by My Roots
As I was working on the Foundery.ai brand, I was reflecting and meditating deeply about what I wanted it to represent in a true form. I believe that each story needs to be rooted in meaningful values and beliefs and presented as a human story.
What popped to mind was a visual of my great grand-mother. Obviously I never met her but when I saw an intriguing photo on my grand-father’s wall (I took a picture of the frame as shown above), I asked him: who is this Grand Pa?
He said: “that is your great grand-mother. She was 100% native. She was a very special women”, and he went on to tell me more about her and how much grit and strength she had in a large family.
Although I am only 1/6th related to her, being a member of the Inuit community and based on what I heard from my grand-father, she served as an enduring source of inspiration for our logo and the essence of Foundery.ai. This heritage is a testament to strength, guidance, and adaptability - values that are vividly embodied by the Inukshuk, a symbol deeply cherished in Inuit culture.
In the delicate balance of stones that form the Inukshuk that form our logo, I see the reflection of the foundational elements of startups – resilience, adaptability, and the unwavering pursuit of a vision. Furthermore, the inspired logo, with a tapestry of colors, highlights the ups and downs of the entrepreneur’s journey. It also symbolizes my belief that we are “one big village” on a precious planet – we are brothers and sisters in the grand scheme of things. I am a global citizen. Having adopted two children (China and Philippines) and wishing I could have adopted a few more from all over, I see myself and us as a village. Isn’t the world is a beautiful place when we share and collaborate?
